Innovation makes events and locations more accessible
The upcoming 6 Days in November festival in Winston-Salem boasts over 175 events by 45 art organizations held over six days in 52 locations in and around Winston-Salem. By any measure, that’s a lot, and keeping up with what’s happening when and where is a challenge for even the most seasoned festival goer. That’s why Daniel Baird, owner of Freedom Creative Solutions (one of the festival's sponsors), came up with the idea of a "mobile optimized schedule” designed specifically for smart phones.
Scott Sanders, 6 Days coordinator who has a background of streamlining corporate operations, said a mobile schedule will appeal not just to local attendees but also to guests from outside Winston-Salem who are not familiar with the city. Festival attendees can get to their chosen 6 Days in November events by utilizing smart phones’ mapping systems. Sanders explained that by tapping the address beside an event, the user can automatically access mapping and navigation systems that direct them to the event's location. “Six Days is increasingly becoming a regional event, which is our goal, and a mobile schedule not only is handy for visitors, it underscores Winston-Salem’s mantra, ‘City of Arts and Innovation’ – a perfect coming together,” he said.
Festival events are posted on the City of the Arts website in the form of a mini website, or 'sitelette'” Sanders said. “That sitelette is specific just to 6 Days in November events yet permits the viewer to also peruse the main website for other regional events. This new mobile schedule concept is accessible by all smart phones, regardless of operating system, carrier or brand,” Sanders said “Because it formats event information to any phone's screen, it is a different tool altogether and compliments the City of the Arts website. Now there are two digital paths to our schedule - one from a computer and one from any smart phone.” said Mr. Sanders.
“The bottom line is that both local residents or out-of-town guests without computers each now have a convenient way to access festival event information. We have information for everyone,” said Sanders, “from the tech-savvy smart phone user, to the computer user and, also those who prefer the printed word in program brochures – anyone can quickly find event information.”