Downtown Winston-Salem has a new addition, Umoja, a non-profit store specializing in African art, jewelry, and clothing. Umoja is a project of the Sister2Sister International Outreach Ministry Inc., a 501(c)3 non-profit organization. Sister2Sister was founded in 2010 by Purity Ruchugo, a native of Nairobi, Kenya that has called Winston-Salem home for over 20 years. The organization’s goal is to bring wholeness into the lives of broken women from all walks of life and transform them into confident women of virtue and purpose.
The majority of the items sold in Umoja are made by women in Kenya working with the Sister2Sister program. The organization is registered with the Fair Trade Federation which ensures that the artisans working with Sister2Sister and the Umoja project are paid fair wages.
Proceeds from Umoja go towards supporting an orphan lunch program in Kenya, entrepreneurship training for women, and assisting the mothers of special needs children. In addition to its efforts overseas, Umoja also has an in-store skill training program for local women.
For more information on Umoja and Sister2Sister International Outreach Ministry please contact:
Umoja is located at:
535 North Trade Street, Winston-Salem, NC 27101